KAMANA

Market
Turkey’s tourism sector has undergone an accelerated rate of growth in the past three decades. 2004 saw 20 million tourists visit the country (10 million of whom came from EU member states), a sharp rise from the annual 500,000 visitors at the end of the 1970s. Meanwhile, the GNP share in tourism has also risen from 1.8% in 1991 to 5.5% at the end of 2004.

Positive developments in tourism have boosted the sector in many areas, including the hotel industry and travel agents. According to reports by the Ministry of Tourism, the number of travel agencies in the country increased from 2,320 in 1995 to 4,774 in 2004.

The World Tourism Organization (WTO) estimates that by 2020, the number of global tourists will reach 1.6 billion, while the worldwide income from tourism will total US$2 trillion.

This same report estimates that Turkey will see 27 million tourists in the year 2020. However, based on the country’s existing performance, the tourism sector itself places that figure much higher, anticipating a target profit of US$ 22 billion. Included in this projection is the rise of ‘congress tourism’, which is set to become one of the key contributors to the country’s tourism income.

Product
One of the first services KAMANA developed was travel co-ordination, which includes the organisation of business trips, leisure excursions, flight and railway reservations, e-ticketing, Internet bookings, special trips and travel consultancy.

The company offers a range of domestic and international tours as well as presenting customers with a selection of holiday ideas and locations in the KAMANA Destinations catalogue, including options for honeymoons, ski trips, cruises and pilgrimages.

KAMANA Turkey is a service for foreign visitors to the country and it includes cultural and leisure programmes. Business Travel is a section of the company that organises business trips for domestic and foreign clients. This unit has agreements with 20,000 hotels worldwide, as well as with transport agencies in over 250 cities and a contract flying service.

KAMANA contains another section called KAMANA MICE, which is for the most part involved with the organisation of group conferences, educational seminars, trips for international institutions, as well as openings, ceremonies and other such events.

Recent Developments
KAMANA strives to increase its service quality by remaining on a par with the most recent technological developments. The company has built satellite offices within major institutional structures whilst providing an additional on-line reservation service via the Internet. In this way, the company intends to speed up its ticketing and reservation services.

Since its foundation, KAMANA has laid great importance upon its social responsibilities as a company, contributing to the Aphrodisias excavations through its organised domestic tours.

Brand Values
It is the goal of KAMANA to extend its services using the most progressive technology, by way of its experience and command of economy, whilst maintaining a sense of team spirit and creativity.

One of the company’s main priorities is the enlargement of its service capabilities, and the consolidation of its international reputation for reliability and qualified creativity. KAMANA aims for maximum performance in every task, whilst respecting the importance of cultural factors and domestic values.

Vision of VIP
When you travel with KAMANA, you become part of a special fraternity of travellers about whom we care very much. Our company philosophy is simple - we want you to be more than satisfied with our services so that: you will recommend us to your friends and you will try another one of our great travel ideas in the future.